Marketing Principles & Practice - Second Edition (Pitman Publishing)

About the Author DENNIS ADCOCK Coventry Business School RAY BRADFIELD Southampton Institute of Higher Education AL HALBORG Coventry Business School CAROLINE ROSS Warwick Manufacturing Group --This text refers to an out of print or unavailable edition of this title. Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts --This text refers to an out of print or unavailable edition of this title.