Disctionary of Marketing Terms

3500 concise definitions of key marketing terms used in product management, television, radio, print advertising, direct marketing, amd sales management are listed alphabetically.

Hundreds of examples help clarify terms

Indispensable for media analysts, sales, marketing and production personnel, art directors, copywriters, direct mail professionals, small buisness owners, marketing students, and even consumers who are seeking an inside understanding of marketing.