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Consumer Behaviour - Third Edition

McGraw-Hill Book Company, 1997
  • angol
  • 400 oldal
  • Kötés: karton
  • jó állapotú antikvár könyv
  • ISBN: 9780077076160
  • Szállító: Weöres Antikvárium
  • Néhány szamárfül

Consumer Bahviour, third edition, provides clearly written comprehensive coverage of the fundamental psychological, sociological and cultural factors affecting buying decisions. The text examines the consumer behaviour of personal shoppers, and also looks at the consumption of industry, business and the public sector.