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Al Ries - Jack Trout
Marketing war-fare
MCGRAW-HILL, 1997
- angol
- 216 oldal
- Kötés: papír / puha kötés
- hibátlan, olvasatlan példány
- ISBN: 9780070527263
- Szállító: Mike és Tsa Antikvárium
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
